Alani - Caffeinated Content

 1. Which platforms is your chosen organization on? List all of them.

• TikTok, Instagram, X (formerly Twitter), YouTube

2. For each platform, how many weeks, days, or hours does it take for the organization to have posted 10 times?

• Instagram: 6 months for 10 posts

• Tiktok: 2 weeks for 10 posts

• X: 3 weeks for 10 posts

• YouTube: 3 weeks for 10 videos

3. Do you see any interesting trends?

Alani Nu’s social media activity is heavily focused on TikTok and YouTube specifically, as well as X. The brand posts multiple times per week and drives the most engagement from this strategy. These platforms rely on influencer content, bright product photos, and lifestyle clips, aligning perfectly with the company’s upbeat and energetic feminine brand. Alani also heavily uses influencer collaboration to promote their product, which is why the brand tends to post on TikTok most often. Alani is very active on X, but it is mostly to interact with their customers rather than promote their brand.

Instagram acts as an alternative channel for the company to advertise on. Alani relies less on these platforms, posting less frequently and  sometimes using existing content from the past. 

Alani prioritizes visually engaging content to keep up with the energetic vibe of the brand. Prioritizing creating content of said nature allows them to post the content across YouTube, Instagram, and TikTok.

Any of the text bolded represents posts that were cross-promoted content on Alani's social media. The cross-promotional content is only highlighted through TikTok and YouTube.

Date	TikTok	Instagram	YouTube	X
Oct 31, 2025	Nothing posted	Nothing posted	Nothing posted	A post saying the key to surviving the Monday slump is to open an Alani
Oct 30, 2025	Making a spooky season mocktail using their orange kiss energy drink	Nothing posted	Nothing posted	Nothing posted
Oct 30, 2025	An unboxing video of their cookies and cream protein shakes	Nothing posted	Nothing posted	Nothing posted
Oct 29, 2025	A video of someone finding their favorite variety pack of Alani’s in a “Sam’s Club”	Nothing posted	Nothing posted	Nothing posted
Oct 27, 2025	A video of someone rolling around with the text “go wherever the wind takes you” and it ends with the person getting Alani at the grocery store	Nothing posted	A video of someone rolling around with the text “go wherever the wind takes you” and it ends with the person getting Alani at the grocery store	Nothing posted
Oct 25, 2025	Someone opening up a Kiwiberry Alani preworkout and mixing it with freshly cut kiwis making the video a cooking like video	Nothing posted	A  video of someone stocking their fridge full of Alani’s placing the cans very aesthetically Another video of someone making a Frakenfloat tutorial using one of the Alani energy drinks  Someone opening up a Kiwiberry Alani preworkout and mixing it with freshly cut kiwis making the video a cooking like video A video of someone going shopping for what they call “the essentials” and they pick up Alani protein shakes	Nothing posted
Oct 23, 2025	A video of someone going shopping for what they call “the essentials” and they pick up Alani protein shakes	Nothing posted	Nothing posted	Nothing posted
Oct 22, 2025	Another video of someone making a Frakenfloat tutorial using one of the Alani energy drinks	Nothing posted	Nothing posted	Nothing posted
Oct 21, 2025	A  video of someone stocking their fridge full of Alani’s placing the cans very aesthetically	Nothing posted	Nothing posted	Nothing posted
Oct 20, 2025	An influencer making a dirty Alani tutorial	Nothing posted	Nothing posted	Nothing posted
Oct 19, 2025	Nothing posted	Nothing posted	A video of someone showing their fridge full of different Alani flavors and asking which flavor people are reaching for A video of two girls saying they don’t need a fun drink, and they end up getting Alani A video of a variety of Alanis talking about how they love being caffeinated, cute cans, iconic collabs, and delicious flavors A video of someone saying they only need a fun drink and a cute glass to be please, and the drink is an Alani	Nothing posted
Oct 17, 2025	A video of a variety of Alanis talking about how they love being caffeinated, cute cans, iconic collabs, and delicious flavors	Nothing posted	Nothing posted	A post asking what everyone is going to be for Halloween
Oct 16, 2025		Nothing posted	Nothing posted	A post asking what everyone's favorite Alani flavor is
Oct 15, 2025		Nothing posted	Nothing posted	A post saying they would rather share their location than their Alani
Oct 9, 2025		Nothing posted	A funny video of a girl pretending to talk about how much she loves fun drinks (while having an Alani in her hand), but she pretends to be a caveman	A post saying their “roster” is all Alani
Oct 8, 2025		Nothing posted		A post saying they love midday pick me ups, sweet treats, cute packaging, energy poured over ice, and fun seasonal flavors
Oct 7, 2025		Nothing posted		A post saying that everyone should take an Alani Nu break from work
Oct 2, 2025		Nothing posted		A post asking what flavor of Alani people are drinking and to send pictures for proof
Oct 1, 2025		Nothing posted		A post explaining the final flavors in variety packs and asking everyone to pick their favorite
Sep 30, 2025		Nothing posted		A picture of a suitcase filled with Alani and saying they never pack light
Aug 6 , 2025		Alani giveaway announcement, with a photo of their drinks as the post		Nothing posted
Aug 4, 2025		Announcing their Halloween flavor, Witch’s Brew, is returning, with a photo of the drink as the post		Nothing posted
June 4, 2025		Announcing a giveaway for the new flavor Cotton Candy, with a photo of the drink as the post		Nothing posted
June 2, 2025		Announcing the new Cotton Candy flavor, with a photo of the drink as the post		Nothing posted
April 9, 2025		Announcing a sherbert swirl giveaway, with a photo of the drink as the post		Nothing posted
April 7, 2025		Announcing new flavor of sherbet swirl, with a photo of the drink as the post		Nothing posted
March 25, 2025		Announcing 100,000 free 4 packs of their mini energy drinks, with a photo of the drink as the post		Nothing posted
March 12, 2025		Announcing a giveaway of blue slush energy drinks, with a photo of the drink as the post		Nothing posted
March 10, 2025		Announcing blue slush as a new flavor, with a photo of the drink as the post		Nothing posted