Alani - Caffeinated Content
1. Which platforms is your chosen organization on? List all of them. TikTok, Instagram, X (formerly Twitter), YouTube 2. For each platform, how many weeks, days, or hours does it take for the organization to have posted 10 times? Instagram: 6 months for 10 posts Tiktok: 2 weeks for 10 posts X: 3 weeks for 10 posts YouTube: 3 weeks for 10 videos 3. Do you see any interesting trends? Alani Nu’s social media activity is heavily focused on TikTok and YouTube specifically, as well as X. The brand posts multiple times per week and drives the most engagement from this strategy. These platforms rely on influencer content, bright product photos, and lifestyle clips, aligning perfectly with the company’s upbeat and energetic feminine brand. Alani also heavily uses influencer collaboration to promote their product, which is why the brand tends to post on TikTok most often. Alani is very active on X, but it is mostly to interact with their customers rather than promote their brand. Instagram ...